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New Lay's chip flavor coming soon to shelves | Retailing Today

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
MARCH 10, 2015 | BY GINA ACOSTA

Retailers could soon be having to find space on the shelf for a new Lay’s chip as the brand continues its third year of crowd-sourced product development.

PepsiCo's Frito-Lay division has announced a last call for submissions in its search for the next great potato chip flavor as part of the Lay's "Do Us A Flavor" contest. Fans have until March 30 to submit flavor ideas for the chance to win a $1 million grand prize.

http://www.retailingtoday.com/article/new-lays-chip-flavor-coming-soon-shelves
 

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